"Thinning" describes a reduction in the diameter of each hair, which makes your head of hair appear less dense overall.
"This cycle continues for years and is a very slow and gradual process, so the changes are occurring but we do not notice them immediately, " says Elizabeth Cunnane Philips, a trichologist (hair and scalp specialist) at the Philip Kingsley Clinic in New York City. "In fact, we can lose over 20% of our hair before we notice it."
Aveda's new line is designed for those experiencing signs of hair and scalp aging such as thinning, loss of volume, lack of density, or a tighter or drier scalp: Aveda Invati Exfoliating Shampoo
, $24, Aveda Invati Thickening Conditioner
, $24, and Aveda Invati Scalp Revitalizer
, $60, available at available at Aveda.com