Zogby Analytics, in partnership with MSN, recently released its seventh annual customer service survey
, which ranked about 150 brands by customer satisfaction from a survey of more than 1,500 consumers. To make it into the final results, each brand had to have reports from at least 500 respondents who have interacted with the brand in the last year, says Chad Bohnert, Zogby's chief marketing officer.
"To get an 'excellent' or 'good' rating, the person has to be completely satisfied...," says Bohnert. Customer service, he adds, boils down to two factors—how well are customers getting problems resolved and what is the company doing to minimize customer service issues?
These brands are the creme de la creme—the companies with the highest percentage of "excellent" responses. Do your customer experiences match up? We'd love to hear your opinions in the comments.