Moisturizer seems simple enough. It comes in a jar or a tube, and once or twice a day you slather it onto your skin. However, if you're applying it wrong, it's about as beneficial as that bottle of multivitamins that sits in your cupboard but never gets opened. Basically, it's not doing much.
Applying your moisturizer correctly, on the other hand, boosts hydration in your skin, prevents flaking and dullness, and creates a protective layer of moisture that lasts all day. Plus, proper application of a face cream will help anti-aging ingredients work better — increasing the odds that they'll work.
If you think you're doing everything right, you might be surprised to learn that you could be moisturizing better. And with a few small tweaks to your routine, you really can get through the winter without chapped, dry skin — all you need is your trusty jar of lotion and these rules.